She was on a 2-day business trip when the war in Ukraine broke out, and hasn’t returned home since. That was 401 days ago.
Using what she had - a computer, a phone, and a shit-ton of tulips - she turned a moment into a movement. Hit play to hear Khrystyna’s story, and why adapting isn’t the goal - but rather building systems that don’t force us to adapt is where real change happens.
If you haven’t guessed it already, we fucking love this woman. On Monday, April 4, 2023, Katie and Kacie will join the conversation at the first-ever Brave2Bloom global women’s entrepreneurship conference.
Khrystyna finds herself stuck in another country, sadly desensitized by air raids, locating a shelter for the office cat, and pivoting her business to something beyond her wildest dreams. She is an FIA woman using her pain, displacement, and first-hand experience with war and grief to encourage and empower an entire wave of women to take themselves seriously and act on the dream that calls to them.
Khrystyna Didukh is an entrepreneur, troubleshooter, consultant, mentor of Board Business, and founder of LYSTVA - the most technological flower company in Ukraine. She is also the creator of the BRAVE2BLOOM CONFERENCE, an ambassador of entrepreneurship ideas, an e-resident in Estonia, and is a volunteer.
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